Client: Erin Baker's Wholesome Baked Goods
Erin Baker's is a woman-owned wholesale bakery operating out of Bellingham, WA and selling their products in stores nationwide. They began in 1994 with the goal of sourcing ingredients locally and producing everything in-house, and have been providing customers with breakfast and snack foods that they can feel good about ever since.
When it came time to package their iconic Homestyle Granola into on-the-go cups, Erin Baker's knew that they first wanted to give the product a more defined identity. In doing so, they wanted to honor the legacy of their brand, while also considering its future. What their team and I landed on was a line of labels characterized by a sense of modern nostalgia; utilizing typographic treatments that are inspired by their 1994 founding, with a straightforward layout that maintains brand familiarity, and color palettes that define each of the flavor options.
Visual Identity Refresh | Package Design
*In Sprouts Farmers Markets nationwide
