Client: Fresno State Bulldog Foundation
I partnered with the Bulldog Foundation, which is the fundraising arm of Fresno State Athletics, to develop and design the visual theme behind all website and social media graphics for their 2025 Day of Giving Campaign. This is a 24-hour online fundraising initiatives that most universities utilize to rally the financial support of alumni, community partners and organizations, major donors, and other groups in order to continue the growth and success of various colleges, departments, and funds across the university.
The event's visual theme "Play Your Part," was inspired by the checkered pattern at the center of Fresno State's visual identity, which is implemented at varying scales across the gridded layout of each graphic. The theme's deeper meaning, however, is rooted in the role teamwork plays in athletics, the collective spirit of the event, the need for participation to meet fundraising goals, and the people, partnerships, and entities that define Fresno State's Athletic Department.
The 2025 Day of Giving was a record-breaking year for Fresno State, with the Department of Athletics setting all-time highs for both total dollars raised and number of gifts received.
Visual Identity | Website Graphics | Social Media Graphics | Photo Editing
