Fresno State Bulldog Foundation
Campaign Visual Identity | Website & Social Media Graphics | Photo Editing
The visual identity for this year drew from the Athletic Department's motto "It Takes All of Us" and the university's "Pride of the Valley" campaign, expressed through collages, keepsakes, and postcards. Collages capture the collective spirit of the Bulldog Foundation motto by highlighting people and programs that make Fresno State Athletics possible. Keepsakes celebrate meaningful moments and memories that define Fresno State as the pride of the valley. Postcards share the distinctive people, places, and legacy of Fresno State Athletics.
The Bulldog Foundation team and I expanded the deliverables for this year to include additional lead-up and day-of social media graphics. The lead-up featured a 14-day countdown, with one day dedicated to each athletic team, building awareness across the department ahead of the event. The day-of additions included Instagram Story posts for each team with direct donation links to their respective funds, making it easy to give in the moment.
