An exploration for a potential logo suite and supportive visual assets for the WNBA Commissioner's Cup that embraces both the tournament and season taking place during the summer, as well as the tournament's name.
Opportunities for activation are essential to bringing the experience of a visual identity to life, and when working with a professional sports league, fan engagement is always top of mind. On par with the visual theme, the league could partner with local ice cream shops in each city to develop an exclusive flavor of the month, which celebrates both the team and the tournament. This flavor would be offered in the shops and stadiums alike, as well as being the feature flavor at an ice cream social watch party that each team hosts during the first home game of the tournament; heightening awareness around the league, team, and current season. These watch parties could take place at women’s sports bars that have begun popping up across the country, as well as other women-owned restaurants or businesses.
